Brite is rolling out Naturally Brite, a 100% plant-based hair dye that the company says its first pre-mixed natural formula available to consumers anywhere. The mix-free dye, which is designed to be dispensed directly from the tube onto the hair, will hit shelves on January 31 at Target and on Target.com Available in seven shades (Fire, Dark Strawberry Blonde, Dark Red, Copper Rose, Auburn, Dark Brown, Black), the hydrating formula is free from ammonia, bleach and peroxide. Naturally Brite is...